COLIBRI APP HERO INTRODUCTION LOADING PAGE
a touch of wilderness
EDUCATIONAL TABLET DESIGN
hackathon design challenge
ux designers: rick holladay, doe sebanakitta
hackathon duration: 48 hours
CHALLENGE: AROUND THE WORLD
colibri is a native tablet zoo experience.
target audience: Kids from ages 5-12
the 2020 pandemic effected so many people, especially kids. as schools had to figure out distance learning, kids had to miss out on in person activities, like going to field trips. field trips to zoos play an immense part of learning for kids. the pandemic didn't allow that experience.
how might we
how might we find a way for kids to learn about animals without taking away a real life zoo experience?
we knew we wanted to design an app that was educational for kids. so we wanted to incorporate searching by different regions of the world. this way, they could learn where in the world these animals can be found.
we felt the easiest ways to sort was by continent, habitat, type, and diet.
this layout was the easiest way to digest the information if it was new and intuitive if the user already knew.
wireframes and a/b testing
we started building out different features that we felt would be helpful for kids and illustrations they would be drawn to. We came across the idea of using illustrations of animals to give a "kid friendly" feel.
through AB Testing, we found that illustrations would:
limit our target audience
take away from the real zoo experience
map of continent where endangered animal is from to take you back to more animals that region
play button that opens to a full screen video of the animal in its habitat and the sounds it makes to give an up close experience
more ways to help CTA to teach kids how to contribute to saving animals with everyday tips on greener living
world map view has a swipe feature to give the experience of turning a globe to look for a part of the world you want to explore
this prototype goes through the flow of reading about endangered animals in south america.
future concepts & iterations
incorporating a Nocturnal mode to learn about endangered animals that are nocturnal
adding contact to and organizations dedicated to endangered animals
ways to donate to these organizations who help